Brand Guidelines

NHCUCC Brand Guidelines

 

Brand Identity Overview

 

The New Hampshire Conference of the United Church of Christ, NHCUCC, prides itself on its mission to help lift their Churches and Congregations and give them important tools to succeed. By showing a consistent brand NHCUCC can be clearer, efficient, and protect its reputation, allowing NHCUCC to spend less time focusing on how outsiders may perceive the conference.
The following Brand Guide will set the standards for NHCUCC’s beliefs, logos, typeface, and color pallets as approved by the Conference Board of Directors.

 

Beliefs

 

Mission

 

Worship, work, and pray with the congregations of our Conference and with mission partners in our denomination and throughout the world, so that together we practice the love of Jesus Christ.


Vision

 

A world that seeks compassion, justice, and peace for all people through the love of Jesus Christ, a faith that celebrates the Holy Spirit as the source of joy, growth, and healing, and a church that offers to all a dwelling place with God and for God.

 

Purpose

 

The New Hampshire Conference of the United Church of Christ, by act of the gathered Conference, has declared and committed itself to be an Open and Affirming Conference and a Racial Justice Conference. We seek belonging, valuing, and justice for persons of all sexual orientations, gender identities, gender expressions, races, ethnicities, nationalities, abilities, and economic classes, in the life and ministries of the church.

 

NHCUCC Logos

 

Logos are the most visible tool the NHCUCC can utilize in its branding. When possible, use the NHCUCC logo on social media posts and documents to help spread brand awareness.

 

Primary Logo

 

The NHCUCC primary logo consists of a two-tone waving pattern, known as the "Waves of Motion" in the shape of the state of New Hampshire, the UCC "God is Still Speaking" comma. and includes the words "New Hampshire Conference United Church of Christ" and the tagline "A Just World For All".

Primary Logo_NHCUCC

Download PNG

Primary Logo_Black_NHCUCC

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White Text Logo Black Bkgnd

Download PNG

 

Primary Solo_NHCUCC_   Primary Solo_Black_NHCUCC   White prim solo Black Bckgrnd
Download PNG      Download PNG      Download PNG

The blue logo uses UCC Dark Blue and UCC Light Blue to create the wave. When applicable use the blue logo. When necessary, such as when printing documents in black and white, use the black logo to insure a monochrome look. You may also use the white logo when at least a 3:1 contrast ratio is produced with the background (see "Design Resources" section for contrast checking tools).

 

Secondary Logo

 

The NHCUCC secondary logo consists of the "Waves of Motion" and includes the letters "NHCUCC". This smaller design allows for use in projects that may have a smaller canvas size. For example, being used in social media posts as a brand indicator.

 

Secondary Logo_NHCUCC   Secondary Dot Logo_NHCUCC   Secondary Logo_Black_NHCUCC   Secondary Dot Logo_Black_NHCUCC
Download PNG   Download PNG   Download PNG   Download PNG
                   
       Sec White 1_1 Black Bckgrnd   Sec White Dot Black Bckgrnd    
    Download PNG   Download PNG    

 

The blue logo uses UCC Dark Blue and UCC Light Blue to create the wave gradient. When applicable use the blue logo. When necessary, such as when printing documents in black and white, use the black logo to insure a monochrome look. You may also use the white logo when at least a 3:1 contrast ratio is produced with the background (see "Design Resources" section for contrast checking tools).

 

"Waves of Motion" Texture

 

1_1 Blue Texture   1_1 Black Texture   1_1 White Texture
Download Blue 1:1 Texture      Download Black 1:1 Texture      Download White 1:1 Texture

 

As the UCC prides itself on being at the forefront of social change we are always changing and evolving. In this spirit, the NHCUCC is always in motion and never still. This is reflected in the new logo texture "Waves of Motion" as it depicts NHCUCC's commitment to its mission.
The "Waves of Motion" texture is great to utilize as a banner or letter head. When writing on the texture insure that you are using Open Sans Extra Bold and your font color is "Logo Black" found under the Colors section of this guide.

Download Blue 16:9 Texture PNG
Download Black 16:9 Texture PNG
Download White 16:9 Texture PNG

 

Communications Fonts

 

The following fonts are to be used in all official NHCUCC communications. The font can be found on Google Fonts.

 

Font Rules

 

Use "Logo Black" when writing on the "Waves of Motion" texture. Use white when writing on darker colors like UCC Dark Blue or black. Use black font when writing on light colors like UCC Light Blue or white. To insure accessibility make sure body text has a color contrast of 4.5:1 and large title text has a color contrast of 3:1 (see "Design Resources" section for contrast checking tools).

 

Logo Font

 

The font used for NHCUCC's logo is Open Sans Extra Bold.

 

Header Font

 

Open Sans Extra Bold should be used for all NHCUCC Headers.

 

Sub-Header Font

 

Open Sans Bold should be used for all NHCUCC Sub-Headers.

 

Body Text Font

 

Open Sans should be used for all NHCUCC Body Text.

 

Colors

 

Keeping consistent color throughout all NHCUCC branding is vital. To insure we stay unified with the national UCC branding we will use the official UCC color pallet as follows.

 

UCC dark blue

PANTONE 641
RGB: 0 103 160
HEX/HTML: #007ea9
CMYK: 86 41 19 1
(Use White Font)
 

UCC light blue

PANTONE 7457
RGB: 187 221 230
HEX/HTML: #c0e1ed
CMYK: 23 2 4 0
(Use Black Font)
 

Black

RGB: 0 0 0
HEX/HTML: #000000
CMYK: 0 0 0 100
(Use White Font)
 
         

Gray

PANTONE Cool Gray 9
RGB: 117 120 123
HEX/HTML: #75787B
CMYK: 30 22 17 57
(Use White Font)
 

Green

PANTONE 368
RGB: 120 190 32
HEX/HTML: #79a848
CMYK: 59 15 95 1
(Use Black Font)
 

Red

PANTONE 485C
RGB: 218 41 28
HEX/HTML: #DA291C
CMYK: 0 95 100 0
(Use White Font)
         

Yellow

PANTONE 1235
RGB: 255 184 28
HEX/HTML: #FFB81C
CMYK: 0 31 98 0
(Use Black Font)

   

Purple

PANTONE 2593
RGB: 132 50 155
HEX/HTML: #84329B
CMYK: 66 92 0 0
(Use White Font)

   

Logo Black

PANTONE Neutral Black C
RGB: 44 44 44
HEX/HTML: #2C2C2C
CMYK: 0 0 0 83
(Only use as Font Color)

 

Always reproduce these colors using the formulas specified in this guide. Do not use the standard software translation values when converting PMS colors to CYMK or RGB. Always reproduce the primary colors at 100%; do not change opacity. Lighter or darker variations of these colors may be used sparingly as an accent color.

 

Further Branding

 

When creating graphics or posters that are supposed come from the conference office always include "NHCUCC.org" at the bottom center of the canvas.


When creating a graphic or poster for an event receiving funding support from the conference include the following at the bottom of the canvas "This event is supported by our churches’ giving to Our Church’s Wider Mission (OCWM) Basic Support."


If questions arise concerning branding guideline the CTE Specialist for the conference, with the supervision of the Conference Minister, will provide the necessary guidance.

 

Design Resources

 

The following links are suggestions of tools to use to aid in your design process/compliance with the NHCUCC Brand Guidelines:

 

Color Accessibility

 

Accessibility.digital.gov

Toolness

Adobe Color

Off-Site Services Inc.

 

Helpful Software

 

Free Canva Pro for non-profits

Canva Pro is a powerful design tool for any skill level. It's ease of use and vast copy right free library make this a valuable tool to consider for your church.

Constant Contact

Constant Contact is a Email marketing tool that allows you to send out things like newsletters or event reminders to a large quantity of contacts.

 

Disclaimer:

Any link to an outside website, is not necessarily endorsed by our organization. We are not responsible for transmissions users receive from linked websites. We cannot not guarantee that outside websites comply with any particular standard of quality or privacy, and will not be liable for external breaches.